Data has become an invaluable asset for companies, at least the ones that have unlocked its power. Companies that are able to unlock the power of their raw data have a head start over their competitors, and thus more and more companies are taking their data analyses more serious. Accenture, a leading “data” company created a model to measure the data-maturity of a business. It consists out of five stages which they explain as: Ad-Hoc, Organize, Tactical, Critical and Industrial. These five stages are set of against five dimensions: governance, architecture, development, regulation & ethics and user support.